In this episode of Small Business Quick Wins, host Jay Schwedelson talks about the power of using social proofing to improve business performance. He shares tips on how adding customer testimonials and reviews in emails, websites, and other marketing materials can increase open rates, conversions, and purchase probability.

Main Discussion Points:

- Putting a testimonial in email subject lines can increase open rates by 35% (00:02:25)

- Using a testimonial headline in emails boosts impact (00:03:15)

- Placing a testimonial near website form submission buttons lifts conversions over 15% (00:03:55)

- Social proof builds trust and shows reliability (00:05:27)

- Reviews, before & afters, awards, and community involvement also work (00:05:38)

- One testimonial can improve purchase probability by 270% (00:08:40)