Using Private Facebook Groups to Grow and Scale your Business with Katie Patterson
Sep 11, 2023
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Katie Patterson, growth strategist and business coach, shares valuable insights on using private Facebook groups to grow and scale businesses. They discuss organic growth strategies, creating and managing successful Facebook groups, monetizing through live launching, leading to Instagram vs leading to a Facebook group, and the types of posts that drive engagement and promote conversation.
Setting the right group settings and utilizing engagement and promotion posts are key to growing and monetizing a private Facebook group.
Creating a spam-free and engaging community in a Facebook group involves setting appropriate boundaries and providing guidelines for content.
Deep dives
Building a Profitable Facebook Group
In this episode, Katie Patterson discusses how she and her business partner started a successful Facebook group that has grown to over 74,000 members and generated over $1.5 million in sales. They emphasize the importance of setting the right group settings, such as private membership and post approval, to maintain the integrity and safety of the group. They also highlight the significance of engagement posts and promotion posts to foster community interaction and attract potential clients. The key to monetizing a private Facebook group, according to Katie, is live launching, where they invite members to free trainings that lead to paid offers. By nurturing relationships and providing valuable content, their group members eventually become buyers.
Strategies to Minimize Spam in Facebook Groups
Katie Patterson shares strategies to keep spam and promotions to a minimum in Facebook groups. She recommends having the right group settings, such as allowing only profiles and enabling post approval and approved edits. By creating the correct group environment and teaching members what type of content to post, a community can be built that is engaging and spam-free. Katie also advises using private Facebook groups with membership questions to capture email addresses, ensuring members can share sensitive or personal topics comfortably. Overall, setting appropriate boundaries and providing guidelines for content contribute to a safe and valuable experience for group members.
Leveraging TikTok and Instagram for Organic Growth
Katie Patterson discusses how she transitioned from Instagram to TikTok and started utilizing the organic reach and engagement opportunities on these platforms. She explains that while Instagram and TikTok are ideal for one-to-many communication, Facebook groups allow for a more community-based, many-to-many conversation environment. By using TikTok and Instagram to bring awareness to her Facebook group, Katie can nurture and engage her audience and direct them to her Facebook group for further interaction and offers. She also highlights the potential for posts in other Facebook groups to go viral and how her strategy involves leveraging viral posts to attract potential clients.
Katie Patterson is one half of the business, Sales Sisters, that she runs with her amazing sister-in-law Aly Bloom. They are growth, launch, sales strategists and business coaches with a combined 13 years of experience.
Katie and Aly help entrepreneurs build and scale their businesses through Facebook Groups through our organic growth, launch, and sales strategies.
They started our business back in 2020 over margaritas on a family vacation and have now grown to over 74k Facebook members and over $1.5M in sales in less than 3 years, without paid ads.
