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The Flywheel Effect: The Surprising Principles Behind Enduring Success

Oct 1, 2025
What if the secret to great companies lies in their leadership and team selection? Discover the Flywheel Effect—success as a gradual build-up, not a single event. Explore Level 5 leadership, where humility meets fierce determination. Learn the counter-intuitive approach of placing the right people on the team before devising strategies. Find your one true focus with the Hedgehog Concept, and understand how great companies leverage technology as a tool for acceleration, not the source of transformation. Don't chase shortcuts—embrace long-term discipline instead!
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INSIGHT

Evidence Over Celebrity Myths

  • Good to Great is the result of a five-year empirical study, not intuition or anecdotes.
  • Collins compared 11 great companies to direct peers to find distinguishing causes of success.
INSIGHT

Humility Paired With Resolve

  • The foundation of greatness is having the right people, not a flashy strategy.
  • Level 5 leaders combine personal humility with fierce professional resolve.
ANECDOTE

Kimberly-Clark's Quiet Turnaround

  • Darwin Smith, a shy in-house lawyer, became Kimberly-Clark's transformative CEO.
  • He sold the mills and bet everything on consumer products, a move mocked as 'stupid' but ultimately decisive.
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