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Emily gained popularity on TikTok for her de-influencing series, where she tries on outfits promoted by skinny influencers and provides honest and humorous reviews. She highlights the discrepancy between the expectations set by influencers and the reality of how the clothing looks on different body types. Her videos went viral and caught the attention of the original brands, like Free People, who sent her their clothing for review. Emily remained true to her values and candidly shared her opinions, even when she received free products. Her de-influencing series resonated with a wide audience, and she gained a substantial following as a result.