Building With Buyers: Startup Marketing and Growth Fueled By Customers 92 - BONUS 3-Minutes Anna Unfiltered: What Marketing Channels Approach Works Best in 2022?
Time for another solo episode! It's fast but packs a punch. I started creating TikTok videos pretty much weekly and posting them to LinkedIn and so far it's going well and I love how it takes less than 5 minutes to record, add a title, and add captions and do it all myself. Talk about scrappy AND engaging. Video works, ya'll. So I'm stripping out the audio and adding it to the podcast.
As a mentor at Growth Mentor I talk to a few startups every Friday about their marketing challenges and specific questions they have for me. Recently I was asked "as you work across startups, what marketing channels approach seems to work the best?" Cool thing about working across early stage startups is I get to see their top challenges and also help prioritize top marketing channels (based on talking to customers and finding out where they hang out online, how easy it will be to implement and based on potential impact). My answer is "it depends" but I know that's not helpful so I share more in this quick audio.
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You can find Anna on LinkedIn: www.linkedin.com/in/annafurmanov or visit this website: www.furmanovmarketing.com
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