The CPG Guys Omnichannel eCommerce "Black Swan" Event
Jun 9, 2020
35:51
In this episode, Peter Bond & Sri discuss the dynamic reshaping of the CPG industry outlets and why omnichannel shopping is likely your new norm. As a commercial leader, there is not other way than digital leadership. Don't be the dinosaur that holds the industry back... #sriandpvsb
Questions answered:
- What does the term omnichannel mean?
- What is the state of the CPG industry in this omnichannel shopper quest? Is this a new reality?
- What aspects of shopping may change forever?
- What are the various forms of shopping point of purchase to product receipt in a shopper’s journey?
- What functional areas does a CPG manufacturer need to focus on to adapt to this new reality?
- What is Amazon’s role in this journey? Are they omnichannel?
- How will this change impact advertising and consumer attention?
- Can you share more on this attention change? How does it impact today’s brands?
- Who is doing this well and have already well adapted this in retail?
- What’s the blueprint moving forward on this? Are there partnerships that’s a must have?
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