Both Christian and Alex work on many strategic topics as consultants in their day to day business. What they've observed is that many companies need to rethink their current strategies and adapt to the current situation/crisis.

In this episode, Christian talks about how to get started with a product strategy definition based on Alex's business idea about selling Italian premium ties. He focuses on the basic skeleton of information & agenda points a product strategy should consist of as well as how to specify them.

Table of content:

0:30 - Product Vision vs. company vision
4:35 - Product vision statements (GoPro)
8:40 - Defining one “catchy” sentence
9:15 - Getting buy-in from Founders & Senior Management
12:00 - Revisiting the vision statement regularly
17:20 - Vision definition workshop example (how to define a vision)
23:15 - Iterating on the product vision statement
27:05 - Who should drive the creation of the product vision

Christian's free product strategy slide deck template:

Slide deck: https://docs.google.com/presentation/d/1mLNt7f6CPPa3FzNxnHZAS7pxgp-QDOLL2UtsBe7fcKI/edit?usp=sharing
Related article: https://www.christianstrunk.com/blog/product-strategy

Connect with Christian:

Website: www.christianstrunk.com
Linkedin: @christianstrunk
Twitter: @strunkchristian

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#16 Creating a product strategy in times of uncertainty