Adventures In Legal Tech Social Media Marketing Strategies for Lawyers with Sarah Parker
I talked with an immigration attorney about how she uses social media to market her law practice, especially video.
Episode Highlights 00:31 - Social Media Strategies for Law Firms 01:31 - Coffee Recommendations in Boston and Cambridge 04:03 - Starting a Law Practice Fresh Out of Law School 05:57 - Choosing Immigration Law 07:14 - The Appeal of Social Media Content Marketing 08:44 - Authenticity in Video Marketing 09:35 - Content Repurposing Decisions 10:55 - Selecting Social Media Platforms 13:25 - Addressing Non-Legal Topics to Engage Audience 14:17 - Content Creation: Software and Tools 15:50 - Getting Comfortable on Video 16:51 - Drawing Inspiration from Non-Lawyer Content Creators 18:52 - Starting a Law Firm: Focus on Marketing 21:16 - Naming a Law Firm: Choosing a Brand Name 23:09 - The Inspirational Source Behind "Hope Immigration Law"
Episode Resources
- Connect with Jared Correia
- jared@redcavelegal.com
- https://redcavelegal.com/
- https://www.linkedin.com/in/jaredcorreia
- https://twitter.com/RedCaveLegal
- www.linkedin.com/in/jaredcorreia/
- Connect with Sarah Parker
- https://www.youtube.com/channel/UCEibnj6P2clXCekpHFrcU3A
- https://www.hopeimmigrationlaw.com/
- sarah@hopeimmigrationlaw.com