TEI 184: What leaders need to understand about product management

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: If you have ever had to explain what you do as a product manager to people you work with, you are in good company. Most product managers find this necessary. Further, the role means different things in different organizations. The leaders of your organization may have a perspective of the role that is not really accurate, or as I have seen more often, they don’t understand the leverage the role provides them. In this discussion, we explore what organizational leaders need to understand about the role of product manager. But, we don’t stop there as product managers also need to have a clear understanding of the needs of the organization. This discussion will help you better talk to the leaders of your company about your role and to understand your very important role more deeply. To discuss the topic, I invited Kirsten Butzow to join us. She is a product veteran, serving as VP Product Management at Person and Blackboard and has held other product roles. Now she is a product coach for Pragmatic Marketing.