30 Minutes to President's Club | No-Nonsense Sales 8 Brutal Cold Email Truths That Guarantee Higher Open Rates | Sell Ep. 324
Jul 15, 2025
In this session, Jason Bay, founder of Outbound Squad and a cold email expert, shares powerful insights on enhancing outreach strategies. He reveals that it’s not AI, but rather poor strategies that hinder success. Jason emphasizes the importance of avoiding asking for meetings in initial emails, as this plummets reply rates. He also discusses eye-catching subject lines, suggesting they should be lowercase and problem-focused. Finally, he offers tips on tailoring messages to boost open rates and engagement.
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AI Outperforms Humans in Emails
- AI can write better cold emails than most humans if given the right input data.
- Properly prompting AI saves effort and yields emails more likely to be seen by buyers.
Prospect in Bursts Not Patterns
- Prospecting in unpredictable bursts across channels spikes attention.
- Rhythmic, predictable outreach feels like noise and is easy to ignore.
Never Ask for Meeting Time
- Avoid asking for time in initial cold emails to prevent 44% fewer replies.
- Offering value-based CTAs, not demo invites, yields 4x better reply rates.