I tend to hate things that everyone likes... Cool socks, Starbucks sizes (JUST CALL IT MEDIUM), ugly sweaters, John Mayer.....

But sometimes... everybody is right. A few examples come to mind.

Coffee, Bourbon, Guns, Dogs... Lots of people like them.. and THEY ARE AWESOME

This book is one of those.

Pretentious know it alls cite this book at boring business lunches... so I tried to hate it.

BUT IT IS JUST SO GOOD.

Jim Collins. Noted Silver Fox. Man. Once killed a man with his bare hands.... Spent over a decade studying what makes some companies great and other companies SUCK ASS.

Now... just trust me. This shit is good. Click play.

$$$

Business | Great by Choice | Jim Collins