Practical AI Beyond chatbots: Agents that tackle your SOPs
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Dec 17, 2025 Jason Beutler, CEO of RoboSource and creator of the Process Coach product, dives into redefining workflows with AI. He emphasizes that meaningful work stems from impact, not mundane tasks. The conversation explores the psychological implications of AI on employees and the importance of human relationships. Beutler advises managers to prioritize conversations, model AI adoption, and involve staff in change processes. He introduces the innovative Process Coach for simplifying operations and envisions a future where voice-driven AI collaborates seamlessly with teams.
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Finding Meaning In Routine Work
- Jason Beutler recounts his grandfather's factory story to illustrate how meaning comes from understanding impact.
- The older worker found purpose by framing repetitive tasks as protecting families, not just screwing parts.
Fear Comes From Leadership Perception
- Fear about AI often stems from uncertainty how leadership will view employees' value.
- The human relationships and context in organizations remain central despite automation.
Begin With Human Conversations
- Start AI initiatives by getting people together to discuss real problems and capture the conversation.
- Use transcripts and AI to extract actionable items, then iterate with the team, not just AI alone.