Megan Hicks on Ultra Evolution, Media Integrity, and Keeping the Sport Fun

In this episode of The Buzz, Buzz Burrell and friend  Hilary Allen sit down with Megan Hicks—ultrarunner, editor-in-chief of iRunFar, and president of the Hardrock 100 board, to unpack how trail and ultrarunning are changing. They dive into the sport’s major growth spurts, the shifting role of media and brands, why the obsession with 100 miles might be overrated, and how trail running’s anti-commercial roots clash and coexist with its rising popularity. Megan shares why independent journalism at iRunFar still matters, how the team has adapted from live tweeting to the modern media landscape, and what keeps her excited as a runner. She also talks fueling, super shoes, and her upcoming return to the 100-mile distance at Scout Mountain.

 Big thanks to Wahoo Kickr for supporting this conversation and helping us bring these important stories to life. This treadmill is the closest you can get to running trail indoors!

If you’re curious about where trail running has been, and where it’s headed, this episode is a must-listen.