Four Moves to Scale Your Business

The podcast episode discusses four key moves that can help scale a business by 1280%. The first move is lead generation, which involves generating a sufficient number of leads who are willing to listen to the business's offer. The second move is lead conversion, where the leads are converted into customers through effective conversion mechanisms like webinars, challenges, or sales letters. The third move is customer ascension, which focuses on offering a core product or service that meets the needs of the customers. This could be a book, a course, or other premium offerings. The fourth move is customer retention, which involves keeping the customers engaged through excellent service, ongoing support, and relevant upsells or cross-sells.