The Dept. w/ Omar El-Takrori
GENIUS Advice for Entrepreneurs ft. Myron Golden | The Dept. Ep. 011
Nov 22, 2023
Myron Golden, an multiple 8-figure entrepreneur, shares strategies on making oneself more findable to potential customers and the importance of solving their problems. They discuss their journey in entrepreneurship, the power of beliefs and limiting beliefs, raising prices and recognizing self-worth, the significance of reading and studying the Bible, debunking the idea of the economic pie, the story of Abraham, Sarah, Hagar, Ishmael, and Isaac, and four moves for scaling a business.
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Quick takeaways
- The key moves to scale a business by 1280% are lead generation, lead conversion, customer ascension, and customer retention.
- Consumption creates production and abundance, debunking the notion that consumption diminishes resources for others.
Deep dives
Four Moves to Scale Your Business
The podcast episode discusses four key moves that can help scale a business by 1280%. The first move is lead generation, which involves generating a sufficient number of leads who are willing to listen to the business's offer. The second move is lead conversion, where the leads are converted into customers through effective conversion mechanisms like webinars, challenges, or sales letters. The third move is customer ascension, which focuses on offering a core product or service that meets the needs of the customers. This could be a book, a course, or other premium offerings. The fourth move is customer retention, which involves keeping the customers engaged through excellent service, ongoing support, and relevant upsells or cross-sells.
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