The Smart Passive Income Online Business and Blogging Podcast SPI 553: The Art of Making a Living Without Feeling Gross with Chris Do from The Futur
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Feb 23, 2022 
Chris Do, an educator and founder of The Futur, dives into the art of ethical selling and sharing value without the ick factor. He highlights empowering creatives through online education, aiming to support a billion artists in finding their worth. The conversation tackles the value of creative services, emphasizing client needs over time spent. Do also discusses the balance of friendship in business and the nuances of content creation, advocating for authenticity and genuine engagement in the digital space.
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Hourly Rates for Creatives
- Avoid charging hourly for creative work.
- Focus on the value you provide, not just the time spent.
Time is Money: Different Perspectives
- Buyers and sellers view time differently regarding creative services.
- Buyers often value speed and efficiency over time spent, making hourly pricing less effective.
Communicating Value
- Instead of justifying your price, ask clients about the value they seek.
- Focus on the problem you solve and the potential benefits for their business.