EPISODE 089: Building A Marketing Funnel That Understands Your Audience

Interview with Brendan Hufford - Founder of Growth Sprints and Growth Marketer at ActiveCampaign  

Brendan Hufford is the Founder at Growth Sprints and Growth Marketer at ActiveCampaign. After spending the first decade of his professional career as a high school teacher (and assistant principal), Brendan led the SEO team at two agencies. In 2021, he founded Growth Sprints where he works with SaaS companies, helping them scale from $10M to $100M ARR. Tune in to the latest episode of MoM to learn more about how you can scale your business while simultaneously achieving client expectations and desired outcomes.  

On the Menu:   

1. Why traditional B2B marketing attribution is broken and what you can do about it 

2. The growing reliance on AI 

3. Boosting customer acquisition for SaaS through a freemium model 

4. The key to building long term relationships 

5. Aligning customer expectations, values, and outcomes 

6. Why business writing is important in addition to building a trustworthy internet presence