Verdict with Ted Cruz

Bonus: The Sean Hannity Show - Neil Boortz and Sean Hannity Remember When

Nov 15, 2025
Joining Sean Hannity are Neil Boortz, a veteran talk-radio host known for his impactful presence in Atlanta, and Eric 'Sluggo' Seidel, a radio executive who hired Hannity. They dive into the fierce radio rivalry between Boortz and Hannity, sharing hilarious and revealing anecdotes. The duo discusses tactics from their competitive days, insights on audience research that reshaped Hannity’s style, and the rollercoaster of their careers. Their candid reflections showcase a blend of rivalry, comedy, and mutual respect that defined an era of talk radio.
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ADVICE

Outwork Your Competition

  • Arrive early and prepare thoroughly to stay competitive in broadcasting.
  • Sean Hannity credited Neil Boortz's 6:15 telegraphed prep for forcing him to show up at 5:00 and take notes.
ANECDOTE

On-Air Sabotage Of A Vacation

  • Sean tuned into Neil at 6:15 and heard Neil predict Sluggo would call to stop his vacation.
  • That on-air move caused Sean to call Sluggo and be denied permission to return, ruining his vacation week.
ANECDOTE

Ratings Pranks In Radio Wars

  • Rival stations sent Neil a gag gift of denture cream and Depends after he won the 65+ demo.
  • The prank reflected intense market rivalry and onboard tactics to needle competitors.
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