Wendy Craft is a family office veteran, she has worked with multiple wealthy families helping them with asset allocation, risk management, tax optimization, governance, risk management & more.

Wendy serves as CEO for Elle Family Office, a single family office in Atlanta, GA. The office handles the holdings of the Lazarian family which include real estate, exotic cars and various other investments.

Links:

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Wendy Craft on LinkedIn - https://www.linkedin.com/in/wendy-craft-7281176

🎙️ Hosted by Prashant ChoubeyFollow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab

Follow Prashant on X - https://x.com/ChoubeySahab

In this episode we talk about -

- Importance of structuring a family offices and different aspects to keep in mind

- Different ways of tax optimization utilized by wealthy families

- Privacy risks faced by wealthy families

- How does political and market environment impact family office strategy

- Are wealthy families really happy with their lives?

& lots more

Timestamps:

(00:00) Introduction

(03:32) Wendy's personal story and experience with family offices

(04:24) Importance of structuring a family office

(05:30) Key considerations when establishing a family office

(07:13) Different types of family offices (embedded, multi-family, single family)

(10:08) Capital allocation and preservation strategy

(11:00) Risk management and portfolio construction

(14:19) Generational differences in investment approach

(17:39) Family office organizational structure and governance

(18:13) Family office constitution and mission statement

(20:02) Family office trusts and their purposes

(22:20) Tax optimization strategies for family offices

(26:31) Impact of market conditions and political environment on family office strategies

(29:00) Privacy risks and concerns for wealthy families

(34:42) Factors contributing to long-lasting family offices across generations

(37:52) Venture capital as an asset class from a family office perspective

(42:56) How venture capital fund managers should approach family offices

(48:09) Risk profiles of direct investments, VC funds, and fund of funds

(53:07) Common mistakes made by family offices

(55:30) Happiness and challenges of wealthy families

For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com

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