The Big Story Legacy media under pressure: a conversation with Peter Mansbridge
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Jul 29, 2025 In this insightful discussion with Peter Mansbridge, a renowned Canadian journalist and host of The Bridge, they tackle the waning trust in legacy media. Peter highlights the split audience and migration of advertising to digital platforms. He dives into the challenges posed by AI in newsrooms and explores the distinction between journalists and content creators. The influence of political rhetoric, particularly from Donald Trump, on Canadian media consumption is also examined, alongside the future of public broadcasting in Canada.
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Journalism Faces A Trust Crisis
- Public trust in journalism has fallen sharply from mid-70s to around 50% or lower.
- Peter Mansbridge warns that less than half trusting journalism endangers its role as a pillar of democracy.
Opinion Floods News Feeds
- Mansbridge observes news output now skews heavily toward opinion rather than plain facts.
- He says audiences often want just the facts, not a journalist's take.
Explain Editorial Choices And Polls
- Be transparent about editorial choices like why stories lead and how polls are presented.
- Explain poll methodology, sample sizes, and limitations before aggregating results.