Endless Thread

Little Big RedNote

24 snips
Feb 7, 2025
Dive into the cultural significance of Xiaohongshu, also known as RedNote, as it becomes a surprising new hub for American and Chinese users. Explore how this platform fosters unexpected social connections, bridging language barriers with humor and relatable content. Discover personal stories that reveal the echoes of China's Cultural Revolution in today's social media landscape. The podcast also unpacks the challenges faced by tech companies amidst shifting regulations and the evolving dynamics of user trust in the online world.
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ANECDOTE

Cece's Red Note Surprise

  • Cece Yu, a former WBUR podcast fellow, uses the app Red Note (Xiaohongshu) to connect with Chinese content.
  • She was surprised to find an influx of American users on the platform.
INSIGHT

Humorous Cultural Exchange

  • The influx of American users created humorous interactions with Chinese users.
  • Chinese users jokingly demanded data and "cat tax" from the "refugees."
ANECDOTE

Li Hua's Pen Pals

  • Many Chinese students learn English by writing to fictional American pen pals.
  • The arrival of Americans on Red Note felt like these pen pals finally writing back.
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