Noah Kagan Presents AppSumo Horizon
45 snips
Dec 1, 2025 In this discussion, the struggles of a tough Black Friday reveal insights into team morale and the importance of perspective. Exciting metrics indicate that refunds are down and deal quality is on the rise. The conversation covers a three-part plan focusing on stabilizing operations, expanding offerings, and pursuing growth experiments. With a fresh approach to leadership during tough times, the host emphasizes adapting strategies and learning from past mistakes for a brighter future.
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Stop Posting Daily Misses
- Stop broadcasting daily missed targets; it demotivates teams and worsens morale.
- Zoom out to longer-term signals (refunds, deal quality, sentiment) before panicking over short-term misses.
What Stabilization Really Means
- Stabilizing means standardizing deal terms, pricing, and partner rev share to predictable levels.
- A healthy target example is hitting a steady number of deals and a 10% NOI margin for sustainability.
Noah Inspected The Product Experience
- Noah audited AppSumo hands-on by using products and reviewing partner contracts himself to see the real customer experience.
- He now approves products personally and fixed messy partner forms and unclear contracts.
