TEI 017: Creating the ProdBOK – with Product Manager Greg Geracie

Global Product Management Talk is pleased to bring you episode 017 of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers. Our Guest: Greg Geracie is an experienced product manager, author of the best selling book “Take Charge Product Management,” as well as editor and chief of the “ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge.”   Highlights from the discussion include: Product Managers in the past did not have a guide or reference book that summarized the product management body of knowledge, not until Greg led the creation of the “ProdBOK – The Guide to the Product Management and Marketing Body of Knowledge.”The ProdBOK, created by 60 industry and thought leaders and co-edited by MIT professor Steven D. Eppinger, provides a foundation for the product management profession, standardizing terminology, processes, and tools, much as the PMBOK has done for project managers.The Association of International Product Marketers and Managers (AIPMM) sponsored the creation of the ProdBOK.The ProdBOK is organized in three primary sections: History of product management, spanning the last 70 years. The section also includes terms the practitioner should know as well as fundamental concepts.Product management processes from the conception of product ideas through product launch and finally to product retirement.Key product management tools most product managers should apply.