Power User with Taylor Lorenz Patreon’s CEO on the existential threat to creators no one is talking about
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Jan 9, 2025 Jack Conte, CEO and co-founder of Patreon, delves into the chaotic landscape of social media and its impact on creators. He discusses the decline of traditional follower models and the rise of algorithm-driven platforms like TikTok. Jack emphasizes how these changes create a more transactional relationship, complicating genuine connections. He shares strategies for creators to navigate this new reality, focusing on audience growth, income diversification, and the challenges of content moderation, especially regarding misinformation and evolving societal norms.
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Social Media in Chaos
- Social media is becoming more decentralized, causing chaos for creators.
- The traditional "follower" model is dying, creating uncertainty about the future.
The Death of a Follower
- The internet has shifted from a "follower" model to an "interest" model.
- This shift, driven by platforms like TikTok, prioritizes content over relationships, hurting creators' ability to connect with their audience.
VidCon and TikTok
- TikTok's sponsorship of VidCon highlighted a disconnect between creators and fans.
- Attendees struggled to connect with TikTok creators due to weaker relationships formed through algorithmic feeds.