The Webby Podcast S10 E07: Rex Woodbury
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Nov 29, 2022 Rex Woodbury, Partner at Index Ventures and founder of Worthy, discusses tech trends, niche business models, LGBTQ+ support, performative nature of Instagram, parasocial relationships in the creator economy, investing in niches of the internet, and opportunities in change and aging population.
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Coming Out Sparked A Mentorship Project
- Rex Woodbury came out at the end of his sophomore year and struggled without direct role models or mentors.
- That gap in support inspired him to start a simple mentor matching system that evolved into the Worthy app.
Design Mentorship As A Two-Way Flywheel
- Make mentorship platforms scalable and self-serve so more matches happen without manual work.
- Encourage mentors to also be mentees to create a flywheel of supply becoming demand and vice versa.
Instagram Fueled Early Growth
- Worthy initially grew almost entirely through Instagram in its early days.
- Social media enabled rapid community discovery that would have been hard otherwise.