Fostering founder brand as a competitive advantage with Dave Gerhardt

Feb 21, 2022

29:02

Key Points:

Dave explains why having a visible founder can set you apart (01:20)
I explain why nepotism is not a thing of the past, and how to cultivate yours (02:50)
Dave unpacks how founder story made a difference at Drift (03:22)
My thoughts on brand storytelling, and why your story is your strategy (06:02)
How Privy approached developing founder brand (07:44)
How Ben Jabbawy used his podcast as a content cache (09:30)
I explain why I put myself at the forefront when starting my company, CXL (10:33)
Dave explains the unquantifiable ROI of personal branding (13:05)
Dave dives into the risks of building a brand on an individual (16:04)
Dave talks about quality vs. quantity when it comes to social media (20:02)
My advice on social media strategy when you’re first starting out (22:10)
Why you should be prioritizing meaningful content on social media (25:15)
Wrap up (26:50)

Mentioned:

Dave Gerhardt LinkedIn