Inside the Big, New Plan To Save Downtown

Apr 21, 2025

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Downtown Denver has seen better days. A new Gensler survey shows only 55% of Denverites reported having a “great experience” downtown in 2024, down from more than 70% in surveys conducted in 2021 and 2023. But construction on the 16th St. Mall is supposed to be finished soon! And the mayor has a big, complicated plan to give the recovery an even bigger boost. So host Bree Davies is sitting down with Brad Segal, the founder and president of PUMA, a real estate economics and planning firm that consulted on the plan, to explain how the Denver Downtown Development Authority is supposed to bring life back downtown — and why its success matters to all Denverites.

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You may remember Brad from his previous appearance on City Cast Denver discussing downtown’s many empty office buildings and the prospect for converting them into housing. Brad discussed how “tech-heavy” downtown business is and that particular industry’s recent dynamics. For more on that, check out this episode with our favorite local tech analyst Jeff Casimir.

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What do you think about the state of downtown Denver? Are you optimistic about the mayor’s plan? We want to hear from you! Text or leave us a voicemail with your name and neighborhood, and you might hear it on the show: 720-500-5418

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