Fabrice Penot

Fabrice Penot, Founder of Le Labo perfume company, explores the significance of scent in triggering memories. He discusses the evolution of smell to include pleasure and beauty, as well as the unique ecosystem and traditions of perfume creation in Grass, France. Fabrice also reflects on his introverted childhood and early desire to escape through his mind, and shares insights into the mechanics of perfume and the challenges of building the Le Labo brand. Additionally, he provides insights into his personal life and home in Brooklyn.