Highlights from this week’s conversation include:

Colin's Background and Starting Omni (1:48)
Defining “good” at Google search early in his career (4:42)
Looker's Unique Approach to Analytics (9:48)
The paradigm shift in analytics (10:52)
The architecture of Looker and its influence (12:04)
Combatting the challenge of unbundling in the data stack (14:26)
The evolution of analytics engineering (21:50)
Enhancing user flexibility in Omni (23:44)
The evolution of BI tools (32:53)
What does the future look like for BI tools? (35:14)
The role of Python and notebooks in BI (39:48)
The product experience of Omni and its vision (45:27)
Expectations for the future of Omni (47:52)
The relationship between algorithms and business logic (50:51)

The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

165: SQL Queries, Data Modeling, and Data Visualization with Colin Zima of Omni