The PushPress Podcast #12 Your Coaches Should Be Influencers | How to Leverage Authentic Storytelling to Scale
Mar 12, 2025
Discover why your gym’s coaches need to be active on social media for maximum growth. Authentic storytelling can foster a culture that boosts member engagement. Personal brands are highlighted as more influential than corporate logos, driving trust and purchasing decisions. Learn how to empower your team to share relatable content that resonates with your audience. Simple, factual posts and daily practice can transform your coaches into effective content creators. Explore effective strategies for leveraging social media to scale your business.
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Coaches Boosted Kent's Peak Growth
- Nick recalls Kent's Athletic Club peaking when most coaches were active on social media, including live videos from events.
- That visibility convinced him social posting by coaches was critical to a gym's growth and future.
Make Posting Part Of Your Gym Culture
- Create a culture that expects coaches and members to share stories on social media rather than paying them to do it.
- Use media releases and clear policies so everyone understands legal and cultural boundaries.
Personal Brands Multiply Reach
- Personal brands amplify trust and reach more than brand-only messaging.
- Employees resharing brand posts can increase reach dramatically, creating powerful leverage.