Carter’s passion for the boutique fitness industry and savvy business sense is the driving force behind The Works Cycle. She brings years of strategic brand marketing and PR experience to the team. Carter played an integral role in developing The Works A Sweat Studio by Sarah Frick brand and continues to serve as the Director of Marketing for the studio. Full of hustle - not a single detail goes unnoticed with Carter at the helm. She believes in a customer centric approach to business, always curating the best possible brand experience in and out of the studio. She’s the brain, the boss lady, the behind the scenes magic maker.

Topics of Conversation:

• Her childhood in Augusta Georgia

• What she learned from working in PR in NYC for 6 years

• Working for brands like Stuart Weitzman & styling people like Beyonce, Taylor swift & Gisele

• Strategic brand marketing, authenticity & brand experience

• Her passion for cycling & boutique fitness

• The Works & the Works Cycle

• Becoming a cycle instructor & what she’s learned

• & so much more!

Connect with Carter:

The Works Cycle Website

Carter’s Instagram

The Works Cycle Instagram

The Works Instagram

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Cortney’s Instagram

The Unique Way Podcast Instagram

Cortney’s Website