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Side Hustle School
#2905 - Q&A: ““What’s the best ticketing strategy for my event?”
Dec 14, 2024
In this discussion, event ticketing strategies take the spotlight. Should you sell tickets continuously or create urgency with limited sales? The benefits of both strategies are explored. Rolling ticket sales can keep interest alive, while a waitlist can generate excitement. Insights and personal experiences provide practical tips for optimizing ticket sales, including the power of early bird discounts. Perfect for event producers looking to maximize attendance!
04:40
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Quick takeaways
- Implementing a waitlist strategy fosters urgency and encourages quicker ticket purchases through the fear of missing out.
- Balancing ticket sales between a waitlist approach and rolling sales enhances accessibility while maintaining excitement for the event.
Deep dives
Optimal Ticket Sales Strategy
Choosing the right ticket sales strategy can significantly impact the success of an event. A waitlist strategy is found to be more effective as it instills urgency among potential attendees, prompting quicker decisions to purchase tickets. When people know that tickets are limited and sales will occur at a specific time, it generates a fear of missing out (FOMO), encouraging them to act fast. This method can be supplemented by offering early bird discounts to reward timely purchases, ensuring that initial ticket sales remain strong.
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