Wake Up to Money Test Target Trouble
Dec 17, 2025
Harriet Hastings, founder and creative director of Biscuiteers, shares insights on rising costs and how licensing deals affect her handmade biscuit business. Meanwhile, Seb Golden, Chief Executive of Red Driver Training, tackles the pressing issue of long driving test wait times, discussing recruitment challenges for examiners and how these hurdles impact both learners and driving schools. Together, they highlight the intersection of business pressures and public service inefficiencies in their respective fields.
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Licensing Boosts Small Brands
- Harriet Hastings uses brand licensing (e.g., Disney, Lulu Guinness) to tell stories and attract new customers.
- Small artisan firms can offer large brands creative ways to bring IP to life.
Proven IP Will Rise Above AI Clutter
- Guy Petty argues that owning strong IP (e.g., Harry Potter) gains value in an AI-driven content surge.
- Proven franchises will cut through future content clutter and remain premium assets.
Rights Reform Raises Small Business Costs
- Harriet warns stronger employment rights raise management complexity and may deter small-business risk-taking.
- She supports worker protections but fears regulatory burden for small employers.