This is for Pilates studio owners who are feeling pressure from an explosion of new studios offering the latest fads and undercutting prices.
This is a step-by-step practical, battle-tested strategy to stand out without racing to the bottom or chasing trends.
Here's the study I mention - 65% of people think they're above average intelligence: https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0200103
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