Social Media Strategies for Franchisors and Franchisees: Insights From Brynn Gibbs

Sep 3, 2024

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Should franchisees manage their own social media accounts, or is it best left to the franchisor? The answer could make or break your brand's online presence.

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In this episode, Erik Van Horn welcomes Brynn Gibbs, Founder and CEO of Consumer Fusion, to discuss the pros and cons of social media for franchisors and franchisees. Brynn, an expert in online reputation management, shares her insights on whether franchisees should run their social media pages or let the franchisor take control. They explore how businesses can leverage social media for brand consistency and customer engagement while avoiding common pitfalls. Brynn also reveals a game-changing strategy and offers a fresh perspective on social media management in the franchising world. With over a decade of experience in reputation management, Brynn has helped countless brands protect and grow their online presence.

If you are involved in franchising or any business and you want to use the power of social media to expand your reach, don’t miss this essential episode!

“With Google Gemini and this generative AI, Google search is changing. Now more than ever, double down on reviews. Google doesn't just look at your old reviews, the review volume, and the content of those old reviews. They're looking at new reviews, new content, and the quality of those new reviews.” ~ Brynn Gibbs

In This Episode:

- Who is Brynn Gibbs?

- Social media guidelines for franchisors vs. franchisees

- Steps to take if franchisees control social media accounts

- Pros and cons of franchisee-managed social media

- Benefits of franchisor-owned social media accounts

- Shared access: Franchisor oversight with local franchisee posts

- Should franchisors post branded content on franchisee accounts?

- Analyzing top-performing social media posts

- How franchisees can create local content

- Best local influencers for franchisees

- Key insights on Google Business Profile