Listen: ChatGPT apps are about to be the next big distribution channel: Here’s how to build one

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Jan 20, 2026

ChatGPT apps are emerging as a transformative distribution channel, akin to the App Store. Colin Matthews reveals how discovery will become contextual, surfacing apps based on conversation intent. He explains three unique UI modes and a one-widget-per-message constraint for seamless interactions. Learn about the architecture and orchestration of these apps, and discover practical steps for building your own using Replit. Tools also play a crucial role in reshaping SEO, giving you insights into maximizing visibility and engagement.

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INSIGHT

Chat As A New Distribution Channel

ChatGPT now surfaces interactive third-party widgets so users can transact without leaving the chat.
This creates a rare, massive distribution channel akin to the App Store or SEO era.

INSIGHT

Contextual App Discovery

ChatGPT will suggest apps contextually by matching user intent to tools, removing the need to discover apps manually.
This contextual surfacing can become a massive growth channel for products.

INSIGHT

Three UI Modes To Fit Use Cases

ChatGPT apps support three UI modes: inline, full-screen, and picture-in-picture for different experiences.
Choosing the right mode matters for listings, complex workflows, or persistent controls like music players.

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