How is AI reshaping the social media landscape and empowering brands to maximize their impact? In today’s episode of Tech Talks Daily, I’m joined by Scott Morris, CMO of Sprout Social, to explore the transformative role AI is playing in marketing, customer service, and social media management.

Sprout Social, a leader in social media solutions with over 30,000 customers, has been at the forefront of integrating AI into its platform to help businesses of all sizes drive efficiency, improve personalization, and gain deeper insights into their audience.

Scott dives into Sprout Social’s research on AI and social media, sharing valuable insights into how brands can leverage AI to meet shifting customer expectations. From revolutionizing customer service with real-world examples from Salesforce and Casey’s to using AI for advanced targeting, tailored messaging, and automation, this conversation uncovers the practical ways AI is being applied to solve real business challenges.

We also discuss how AI is helping organizations create an AI-first culture, empowering marketers with tools that streamline workflows, analyze data more efficiently, and unlock creative potential—all without displacing jobs. Scott shares a glimpse into Sprout Social’s recent AI innovations, including tools that generate executive summaries of social media performance, analyze audience sentiment, and assist in crafting impactful social media posts.

Looking ahead, Scott offers predictions for AI’s evolution in the marketing industry by 2025, highlighting the opportunities for brands to embrace advanced tools, responsible AI practices, and multimedia content integration.

Whether you’re curious about how AI is changing the buyer journey or looking for actionable strategies to adopt AI in your marketing efforts, this episode offers key takeaways for staying ahead in a rapidly evolving digital world.

How do you see AI shaping the future of social media and marketing? Share your thoughts and join the conversation!