Author, keynote speaker, and Managing Director of Mirren Business Development, Brent Hodgins, joins us on the show to discuss the resilience of agencies and the major growth shifts happening in the industry right now; including:
- The lasting impact of the Pandemic on the Industry:
- Historic levels of growth
- Navigating the changing market conditions
- The positive shift to organic growth
- Overcoming the new biz addiction
- Better allocating resources for good
- Understanding qualification in the RFP process…favorite or filler
- Client-side marketing vs Marketing Agencies
- DNA difference / overcoming the disconnect
- Balancing business impact and creativity
- Elevating the RFP brief to differentiate
To learn more about Mirren go to www.mirren.com
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The Professional Services Pursuit