“We’ve started to create a flywheel with AI workflows—connecting sales, marketing, and everything in between,” says Nathan Thompson, Head of Content Strategy at copy.ai

In this episode of The Content Cocktail Hour, Nathan Thompson, Head of Content Strategy at copy.ai, explains how AI workflows are reshaping marketing and copywriting. Nathan shares his journey from building scrappy, organic content strategies to leading innovative, AI-driven processes at copy.ai. He explains why the future of AI in marketing isn’t just about generating text but about connecting strategies, breaking silos, and creating cohesive workflows.

In this episode, you’ll learn:

1. Why AI workflows outperform task-based tools like ChatGPT
2. How to break data silos and align sales and marketing through AI
3. Practical ways to use AI for thought leadership, SEO, and campaign execution

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Nathan on LinkedIn: https://www.linkedin.com/in/nathan-likes-writing/

Learn more about copy.ai: https://www.copy.ai/

Timestamps:

(00:00) Intro

(01:13) Nathan’s journey in content strategy and AI

(05:57) Why workflows are the future of marketing

(10:42) Breaking silos between sales and marketing with AI

(15:20) How to create authentic thought leadership content at scale

(20:45) The role of AI in building personalized campaigns

(24:50) Nathan’s advice for marketers starting with AI