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Can Robots Reinvent Fast Food?
Jul 19, 2024
Former Chipotle CEO introduces food-making robots and a 'digital-first' approach to restaurants. Discusses consumers' shift to eating less meat. Challenges and benefits of automation in fast-food industry, aiming to solve industry challenges and innovate culinary practices.
13:59
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- Kernel integrates food-making robots for precision and consistency.
- Colonel's focus on reducing stress on employees and enhancing food quality.
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Innovating the Fast Food Landscape
Steve Ells, founder of Chipotle Mexican Kitchen, discusses how Chipotle's assembly line style of ordering revolutionized fast food. With his new restaurant, Colonel, he now integrates automation, using robots for precision and consistency in food production. The focus is on reducing stress on employees and enhancing food quality through careful preparation. Ells emphasizes the reinvention of restaurant operations and acknowledges a need for a more traditional restaurant ambiance in Colonel's beta phase.
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