👩‍👩‍👦‍👦 The state of Facebook Ads post iOS 14.5/ATT: 4 challenges & 4 opportunities💪

What’s happening with Facebook? What is changing, what is working with creatives, reporting and day to day ops - and what is a big hot mess right now? 

It’s just under a month since ATT and iOS 14.5 - and we have a clear early read of what is happening. In today’s episode we survey the landscape of Facebook ads post ATT - and speak about the key challenges and opportunities we see.

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By the way, we go into this in much much more detail in our workshop series Mobile Growth Lab - where we share case studies, examples and data around what is happening. Recorded sessions from the Mobile Growth Lab are available right now. See more details here: https://www.notion.so/Mobile-Growth-Lab-2021-Recorded-Sessions-7132fcdf1d8b4d98a4a91c624423b94f 

(You can also just join the waitlist for the next edition here: http://MobileGrowthLab.com ).

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Highlights

📊 No purchase data for some apps.

🚫No breakdowns between redownloads and new users.

❌No clear metrics at ad group and creative level

🌪️Reporting is still a mess

✔️Install optimization is working relatively well.

🚧Non iOS 14 campaigns(targeting IDFA users) are still working.

🔄Persona and interest based creative pairing is making progress.

🔢Blended numbers still provide strong guidance.

Check out the show notes here:
https://mobileuseracquisitionshow.com/episode/the-state-of-facebook-ads-post-ios-14-5-att-4-challenges-4-opportunities/

Get more mobile user acquisition goodies here:
http://RocketShipHQ.com
http://RocketShipHQ.com/blog