In this episode, I speak to Tim Ash the author of Unleash Your Primal Brain: Demystifying how we think and why we act. Tim is an authority on evolutionary psychology and digital marketing. Tim is a highly-rated keynote speaker and presenter at over 200 events across four continents. He has been asked to return as a keynote at dozens of events because of the fantastic audience response. Tim shines on massive stages with over 12,000 attendees, as well as in intimate executive events or workshops. He offers dynamic conference keynotes, workshops, and corporate training services (both in-person and virtually). Tim also selectively works as an online marketing advisor with senior executives. For nineteen years Tim was the co-founder and CEO of SiteTuners – a strategic digital optimization agency. Tim has developed deep expertise in user-centered design, persuasion, understanding consumer behavior, neuromarketing, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization.

In this episode, Tim and I discuss:

The lie of rationality
How we learn and remember
Why emotions are central to decision making
The power of language
The dance between our two brains
The importance of sleep on the brain
Navigating uncertainty and much more

Connect with Tim Ash:

Homepage: timash.com/
Twitter: twitter.com/tim_ash
Linkedin: https://www.linkedin.com/in/timash/

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