11 // Authentic marketing with Lisa Enckell

Lisa Enckell joins Mark and Adam to talk about picking a category, aspirational creativity, and the purpose of product launches.

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Show notes

• Lisa Enckell
• Antler
• episode with Max Schoening
• Patrick McKenzie on North Star podcast
• Platform-as-a-Service
• containerization
• dynos
• serverless
• Positioning: The Battle for Your Mind
• Points of Parity, Points of Difference
• purple cow
• N26
• Circles.Life
• silhouette iPod ads
• Signaling as a Service
• hey.com
• library of Trinity College Dublin
• The Substance of Style
• Marie Kondo
• Marc Benioff
• “It’s not when people notice you’re there that they pay attention; it’s when they notice you’re still there."
• DreamForce, Google I/O
• Ubuntu release cycle
• Wrapp
• 23andMe
• DNA Day