Metrics that Matter

One metric that matters for product managers and product leaders is giving investors a return on investment. To achieve this, it is important to focus on outcomes rather than outputs. Examples of products that focused on outcomes include Roomba, which measured customer use of their mobile app to drive stickiness and satisfaction, compared to Google Glass, which lacked a real customer pain point. Strategies to drive ROI include getting back to basics by starting with a business case, having a differentiated solution, and practicing ruthless prioritization.