The Innovative Agency 170. LinkedIn Advertising for Agencies, with AJ Wilcox
Should you be using LinkedIn ads to grow your agency?
In this episode of the Innovative Agency podcast, we are joined by the founder of B2Linked, AJ Wilcox. AJ is a LinkedIn ads pro who has managed over $150 million in spend on the platform. During our conversation, he shares his insights on how to create high-converting ad campaigns for your agency.
What you will learn in this episode:
- How to determine if investing in LinkedIn advertising is the right platform for your agency
- Why LinkedIn is great at developing high-quality client personas
- Why people spending less time on LinkedIn vs Facebook is better for marketers
- What is the primary challenge with running authentic LinkedIn ads
- How to develop more of a connection with your audience as a business account
- What expectations should agencies have when starting LinkedIn advertising
- When should an agency prioritize organic vs paid strategy on LinkedIn
- Why LinkedIn is the easiest network for your content to go viral
- What types of content should agencies use in LinkedIn ads and why
- What are the biggest mishaps that people make with their LinkedIn ads
Bio
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's the host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's ginger and a triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast go-kart.
Resources:
- LinkedIn: https://www.linkedin.com/in/wilcoxaj/
- Twitter: https://twitter.com/B2Linked
- The LinkedIn Ads Show Podcast: https://b2linked.com/podcast/