$20M in Annual Revenue – Anik Singal, Lurn

Anik Singal

Anik Singal is an online entrepreneur. He is best known for his company, Lurn. Anik Singal has sold over $100 Million worth of products online, all by just using a computer and simple systems. He has made it his personal mission now to teach his secrets to Entrepreneurs around the world looking for true financial freedom.

How would Anik define what he is doing? (1:58)

• Anik is working against people assuming he only does internet marketing, and that’s the only thing he has accomplished. 
• He loves digital marketing, and it has been an obsession and hobby since he was very young. 
• His bigger goal, however, is actually to not just do digital marketing but rather to serve entrepreneurs. 
• Today, Anik will do something like work with a baker who owns a bakery shop or he will help the person who does his car’s detailing scale their business, etc.
• Anik’s business does not have a mission or a vision, but rather a purpose statement. 
• The statement is that they want to be a transformational home for entrepreneurs.
• They have a physical and virtual home for entrepreneurs that acts as a ‘playground’ for them as they can run through several training courses to further their businesses and build their network. 
• Being an entrepreneur is a lonely and tough business. As a developer, you have to work every day and your people surround you.
• But as an entrepreneur. You just do not have the time for those people, and so Anik made it his company’s purpose statement to make that community available for entrepreneurs all over the world.

Where did Anik come from, and how did he get to where he is now? (3:44) 

• When Anik started to get interested in digital marketing, he didn’t understand nor care for the concept of scaling. 
• All Anik wanted was to get started. But with $100 on his name he wasn’t about to go and just buy a franchise.
• What initially attracted Anik to the online world was the fact that the startup capital was so minimal. 
• Especially today, there are so many tools that can do the hard, heavy lifting for you in the online business world. 
• What really addicted Anik to digital marketing, however, were the margins.
• He didn’t have to deal with physical production, warehousing, design, prototyping, or patenting as a virtual product.   
• An online virtual product is delivered instantaneously when someone buys it. So those profit margins help you advertise more as you grow and upscale, faster. 
• The scalability of an online, virtual product is amazing, Lurn’s customer base is now 56% outside of the United States. 

What did Anik sell and how did he do it? (13:06)

• Anik tried many different things and he felt that some things he had, he had to reshape and put them together differently.
• Anik likened it to building your own pizza. You take all the ingredients but if you don’t assemble them in the right order and do it right, it’s not going to be a pizza.
• So what Anik was able to do was find out that he had to stop driving traffic to the sales page of someone else.
• He was trying to be an affiliate, he did not have his own product. He was trying to promote software he had already has gotten good at using and he was trying to send traffic straight to the person he was an affiliate to. 
• The affiliate asked Anik to mix things up a bit and write an actual page. Using a took called Microsoft front page, which Anik reveres highly, he wrote an ugly page. 
• Essentially what he did was write a review page for the product rather than sending people straight to the product. 
• He wrote a pre-sale page and before bonuses were even a thing, the affiliate asked Anik to write a bonus page too. 
• Anik’s bonus at the time was, that if you bought his software you got his cellp[hone number for free, and he would offer support on the software for free. 
• This strategy only lasted a few days before that offer was taken off of the table. 
• But the strategy did end up working and it gave Anik a creative way to create traffic for his product. 

Lurn

Lurn is an online (and offline) transformational home for entrepreneurs everywhere.

Founded by Anik Singal in 2004, our approach has always been a straight forward one:

To empower others to create and grow passion-based businesses, to encourage big ideas that will change the world. To educate people about how to be the best entrepreneurs they can be. 

Resources

Connect with Anik: LinkedIn

Lurn: Website

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