We talked about:

• Jekaterina’s background
• How Jekaterina started freelancing
• Jekaterina’s initial ways of getting freelancing clients
• How being a generalist helped Jekaterina’s career
• Connecting business and data
• How Jekaterina’s LinkedIn posts helped her get clients
• Jekaterina’s work in fundraising
• Cohorts and KPIs
• Improving communication between the data and business teams
• Motivating every link in the company’s chain
• The cons of freelancing
• Balancing projects and networking
• The importance of enjoying what you do
• Growing the client base
• In the office work vs working remotely
• Jekaterina’s advice who people who feel stuck
• Jekaterina’s resource recommendations

Links:

• Jekaterina's LinkedIn: https://www.linkedin.com/in/jekaterina-kokatjuhha/

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