We talked about:
- Jekaterina’s background
- How Jekaterina started freelancing
- Jekaterina’s initial ways of getting freelancing clients
- How being a generalist helped Jekaterina’s career
- Connecting business and data
- How Jekaterina’s LinkedIn posts helped her get clients
- Jekaterina’s work in fundraising
- Cohorts and KPIs
- Improving communication between the data and business teams
- Motivating every link in the company’s chain
- The cons of freelancing
- Balancing projects and networking
- The importance of enjoying what you do
- Growing the client base
- In the office work vs working remotely
- Jekaterina’s advice who people who feel stuck
- Jekaterina’s resource recommendations
Links:
- Jekaterina's LinkedIn: https://www.linkedin.com/in/jekaterina-kokatjuhha/
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