Your World of Creativity Katrin Zimmermann, TLGG USA, an Omnicom Group company
In this episode of the podcast "Unlocking Your World of Creativity," Mark interviews Katrin Zimmermann, the CEO and Managing Director of TLGG USA consultancy, an Omnicom Group company. Katrin advises some of the world’s leading mobility, healthcare and finance companies on digital and organizational transformation, globalization and business model innovation.
We discuss the accelerated speed of innovation and the challenges and opportunities it brings to various industries. Katrin emphasizes the importance of experience design in sectors like hospitality and healthcare, where improving customer/patient experiences can have a significant impact. She also highlights the role of data-driven innovation and technology in enhancing patient interactions, clinical decision-making, and overall outcomes in healthcare.
Before joining TLGG, Katrin co-founded the Lufthansa Innovation Hub and led its global business innovation efforts from Berlin to Seoul, served as chief of staff to both the CHRO and CFO at Lufthansa Group and managed growth and restructuring efforts at LSG Sky Chefs Germany.
With a proven record of pushing boundaries, Katrin shares her humanistic and humorous perspective on corporate innovation, digital transformation and female empowerment alongside diversity and intercultural competence.
Key Points:
1. The current era is characterized by rapid innovation, new inventions, and overwhelming possibilities, posing challenges and opportunities for organizations and society.
2. Experience design plays a crucial role in industries like hospitality and healthcare, redefining human interaction and leveraging technology for improved customer/patient experiences.
3. Healthcare can learn from hospitality by treating patients as guests, incorporating storytelling and customization into product and experience design.
4. Data-driven innovation enables better patient outcomes and interactions, leveraging technology like AI, clinical decision support systems, and improved therapeutic approaches.
5. Overcoming obstacles to corporate transformation requires fostering a culture of innovation, allowing for creativity, and combining structured processes with effective communication and organizational buy-in.
Pull-out quotes from Katrin:
- "We are almost in a moment where everyone is halting for a second, thinking of, wow, can we handle all of the things that are potentially possible with the systems and infrastructures and way of thinking that we have today?"
- "Experience design heavily influences industries like hospitality, redefining human interaction at different touchpoints and leveraging technology for value creation and moments of delight and surprise."
- "Innovation is not just about coming up with ideas; it's about executing them and putting them into practice to create impact and advance models."
Katrin holds a Master of Science in Innovative Hospitality Management from the Universitat Ramon Llull in Barcelona and a Bachelor of Arts in International Business from London Open University.
Copyright 2025 Mark Stinson