Welcome to the Founder Podcast with your host Chris Lee! In this episode, we have a very special guest, Alex Hormozi!

Alex's journey is truly remarkable, starting as a management consultant before transitioning into the fitness industry. He successfully scaled his gym chain from 0 to 6 locations in just three years.

Alex's greatest achievement came from packaging and licensing his gym model to over 5,000 gyms worldwide. He later sold a majority stake in his company for $46.2 million and founded Acquisition.com, a private equity firm with a portfolio generating $200 million annually.

Alex is now focused on providing business education through content creation and publishing books. Alex released his book "$100M Leads" this year, which skyrocketed to the top of the charts and became a best seller.

Join us as we dive deep into the strategies he employed to build his fitness business and the ultimate triumph he achieved. This episode is a goldmine of valuable insights and motivation, perfect for aspiring founders and entrepreneurs seeking inspiration.

Don't miss out on this compelling conversation with Alex Hormozi on the Founder Podcast with Chris Lee!

HIGHLIGHTS

"Data is your best friend. It gives you insights into your customers, their behaviors, and allows you to make informed decisions to drive growth."

"The key to success is not just having a great product or service, but also understanding the psychology of your customers and effectively communicating the value you provide."

“One of the biggest mistakes entrepreneurs make is neglecting the importance of marketing. You can have the best product in the world, but if no one knows about it, it's useless."

TIMESTAMPS

00:00 Introduction

10:31: Listen To Your Intuition

15:59: The Hardest Decision

18:41 The Transition

22:15: What Is Your Time Worth?

26:11: Add Real Value

33:42: The Ideal Partner

40:40: Being Transparent With Yourself

48:06: Hope

53:00: Repetition Makes Perfect

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