The Journal. Why Utah Is Regulating Mom Influencers
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Mar 31, 2025 
Zusha Elinson, a WSJ reporter, delves into the fallout from the Ruby Franke scandal, where a popular Utah mom influencer was imprisoned for child abuse. The discussion highlights a new law aimed at protecting children in influencer content, reflecting Utah's unique cultural values. Elinson shares insights into the struggle between family dynamics and the ethical responsibilities of content creators. She also touches on the difficulties faced by children in influencer families, emphasizing the need for legislative changes in this growing industry.
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Eyebrow Incident
- Ruby Franke's daughter, Sherry, had several embarrassing moments caught on camera.
- One viral incident involved Ruby accidentally ripping off half of Sherry's eyebrow while waxing.
Beanbag Punishment
- One of Franke's sons revealed he slept on a beanbag for seven months as punishment.
- This sparked outrage among viewers, leading to investigations by Protective Services and the eventual shutdown of the 'Eight Passengers' YouTube channel.
Son's Escape and Arrest
- Franke's son escaped their home, malnourished and with duct tape on his ankles and wrists.
- This led to Franke's arrest and a subsequent guilty plea to four counts of child abuse.