30 Minutes to President's Club | No-Nonsense Sales #542 - Sales Email Elimination: 5 Cold Emails. 1 Winner.
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Jan 27, 2026 Jen Allen-Knuth, a 21-year C-level seller and outbound messaging expert, pits five cold emails against each other to find which wins executive attention. She dissects subject lines, openers, tone, and CTAs in quick, practical takes. Then she rewrites the winner live using her Problem Prompter framework to show how to stop pitching and start booking meetings.
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Inbox Attention Is Extremely Limited
- Executives give roughly three seconds to decide whether to open an email and about nine seconds to read it if opened.
- That nine seconds equals roughly 37 words, so messaging must be extremely concise.
Decades Of Selling Taught A Messaging Shift
- Jen Allen-Knuth recounts spending 21 years selling to C-levels and getting outbound wrong for a long time.
- She changed results by swapping pitches for sharing ideas and insights about the buyer's business.
Stop Pitching; Share Insight Instead
- Stop pitching in outbound and instead share ideas and insights about the prospect's business.
- Use insight-led messaging to start booking more meetings with executives.